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News & Insights

Stay informed about the latest ultra-premium domain sales, case studies, and market insights from the world's leading domain marketplace.

January 5th 2026

Case Study

Building a Global Brand on a $420,000 First-Name Domain: Owen.com

Founder and entrepreneur Owen Morton joined the rarefied ranks with his purchase of Owen.com for $420,000, assisted by GoDaddy. For Morton, this wasn't a vanity project—he saw the potential of a global brand that only an ultra-premium domain unlocks.

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"It Felt Irrational. Now It's a Moat." — December 2025

December 18th 2025

Newsletter

"It Felt Irrational. Now It's a Moat." — December 2025

December's biggest lesson: Founders who bet early on ultra-premium domains are now calling them competitive advantages. From pre-revenue investments to scale rebrands, here's what happens when your domain matches your ambition.

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